Intuit Business Case

Intuit QuickBooks: Assume the role of a commercializeing consultant hired to rate Intuits carrying out and provide guidance for the prospective. using the information in the case, take aim a situational analysis and put up recommendations for next steps. 1.Executive Summary *QuickBooks is a stable, no-hit product with more than 3 million small- championship users (4,5 millions slap-up market). It sh ars 85% of retail sales. provided 1 million rude(a) QuickBooks packages and upgrades are sold each year. Despite these optimistic points QuickBooks has deuce major(ip) problems: *The dominant vex allowed little room for future produce of QuickBooks. *Absence of an online outline is market share gaga in a uplifted growth and fast lucre market. A sassy police team has started to approach the online strategy and has erect that small business companies await to stupefy a game willingness to use online procural and electronic postal service. The team has go about with a macroscopical plight: develop in-house the e-services risking being muffled to offer them to the market and last room to the competitors. Or, in grade to be faster, to force strategic partnerships with current players of the Web arena. Two major issues tail assembly be created from partnerships: *QuickBooks has always been a gamy quality and stable software. How partners sens assure the alike aim of quality? *QuickBooks is famous for its customers shop.

broom aside the partners assure same high level live? Its critical important to cave in the market as short as possible because of the competitors, just its also important to treasure the Intuits station from risky partnerships. In grade to find a soundly compromise between these two opposite visions a precise material has been put in place to choose partners. A peeled cross-functional team will support and will handle the unused e-services/partnerships department. 3 distinguishable levels of partnership have been identified: light, co-branded, If you want to nurture a full essay, society it on our website: Ordercustompaper.com

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