Organic Foods Marketing - An Indian Case

PRODUCT MARKET kempt & Safe Organic nutrition for children likely CUSTOMER NEEDS Tasty and healthy victuals poverty-stricken of chemicals to occur children safe from nasty effects ( perspicacious and emotional appeal) neutralize and conjure purlieual friendly fodder products ( Moral appeal) SUB- MARKETS treat Food, Food for growing children DETERMINING VARIABLES nourishing Ingredients, Safe, Chemical excess healthy,fosters tangible and mental growth CONSUMER CHARACTERSTICS Health Conscious Upwardly mobile and wants to put up the take up to their children Geographic: Urban, Centered around posh localities of the tallness 25 cities in India Demographic: Young 25-40 age group, smallish family, educated, postgraduate income group mothers Psychographic: Upwardly mobile, Children in good schools, Shops at moderne retail stores, trendy, well(p) informed, has dish tv, visits heath clubs, gyms, apricot parlours Behavioral: Looks to b equeath the best for the children, is conscious of the environment Positioning pass on be on two basic dimensions: Chemical free & well Growth for children and on two additional dimensions of Credibility(Certified) and environmental friendly.

The brand leadinging focus on educating young mothers how they peck fancy safe and healthy children using our products and also promote environment consciousness PLC based situation analysis. Product is in the founding stage implying consumer education is required. Early adopters in the market go away have to be tar accepted. An added dimension that doesnt in dicate well for the class is the confusion ! between Natural and extreme foods and the neediness of mandatory certification. At this stage the efforts will be to laminitis demand, with no expectation of generating short term profits. However we will be trying to gain long term benefits by firmly positioning our product on the Chemical free, Healthy and Credibility platform. Promotion campaigns will be designed to generate increase public awareness both about the syndicate and about our...If you want to get a full essay, cumulate it on our website: OrderCustomPaper.com

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