Public Relations and the Media

Question: What is result Placement, and what argon the advantages and disadvantages of using crop location as a strategy in Public Relations. [25 Marks] endurance: Part 1: Product Placement is the incorporation of a product or service content into a observable movement picture, television programme, or other media vehicle for mercantile purposes. unlike conventional advertising, the viewers seldom realize that they ar macrocosm publicise to because the product or service stern be so heavily intertwined with the story or elements intercommunicate in the set of the medium. An example of product billet we collide with present tense is Apple products being used by records in a movie. Arranged Product Placement this is when products, go or locations are obtained from owners to reduce the cost of production or in supplant for fees. Advertisement Placement based to a greater extent on the handed-down 30-second format of advertising, in that the product is advertised in the occupy (for example) rather than the product itself. This is usually salaried for. Product military positionment is usually al agencys carried bulge out in three diametrical ways to deliver the arrangement amidst the advertiser/seller and riding horse owner.

Visually the product or service can be simply place in the mount for the audience to naturally recognize it without whatever further suggestion from the setting creators In Spoken chassis the name of the product or service said out loud in the setting by a character or personnel acknowledge by the audience as a part of the s etting done Usage The character or person! nel interacts with the product or uses the services in the setting with the audience easily witnessing the act Purposes of using Product Placement include; achieving audience exposure; increase set awareness; increasing consumer memory and recall; changing consumers attitudes or overall evaluations of the brand. Advantages: Product Placement is an ingenious way of marketing a brand, product or service to the public. If executed...If you privation to need a full essay, order it on our website: OrderCustomPaper.com

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