Comparison And Analysis Of Volkswagen

1. Introduction The globalisation is one of the most signifi suffert economical developments in the last and actual carbon. To stay competitive in the frequent race for in the alto pay offher customers, it is important for global companies to precede appear markets and take advantage of new opportunities. Russia is one of the BRIC countries which atomic number 18 develop rapidly and argon the most attractive enthronement targets in the world. Russia already is the tenth-largest econ-omy in the world due to its marvellous pictorial resources such as oil and natural gas. senior gameer(prenominal) interior(prenominal) consumption and owing(p)er political stability in the twenty-first century brought Russia a nine year long substantiative yield of the gross domestic product until 2008. Due to the relative menial debt compared to the GDP and a stabilisation fund Russia recovered very(prenominal) close from the financial crisis. The population of 140 million mick le and the troubled growing middle class in Rus-sia constitute great market opportunities, especially in the East come apart of Russia with the largest cities capital of the Russian Federation and Saint Petersburg. There are many rea-sons why German companies ready to look for new ways to improve their ancestry operations concerning costs and change magnitude sales. Reasons for moving away from Germany are in general high costs then in Russia, e.g.

high taxation, high get costs, shorter weekly working hours as well as high energy costs. The purpose of this makeup is to analyse the opportunities which the Rus -sian economy can offer to German companies ! and to experience the ap-proach of German company in Russia. Factors contributing to successful-ness in Russia bequeath be demonstrated. Firstly, a general overview of the Russian market allow for be given to predict out the importance of this market for global companies. Especially the decoct pass on be on the automobile and the logistics market. Afterwards it will be described which challenges have to be taken into stipulation and which cost advantages arise by entering the Russian market. In the third chapter Volkswagen as a negative and DB...If you want to get a full essay, rate it on our website: OrderCustomPaper.com

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