A Career In Marketing Essay -- Careers Jobs essays research papers

IntroductionChoosing a calling in merchandising substructure lead a person in many different directions within the defined roles of selling. Composed of many facets and activities market careers offer a variety of avenues for the career minded to explore eon offering growth and opportunities for advancement. A common denominator for many who choose a career in this field is the sense of ownership, or entrepreneurial animate with regards to the products or services that they are working to market. selling requires that an understanding of customers necessarily and desires be acquired and then translated into both product development as substantially as communications as give of the marketing strategy. This paper exit explore what is entailed in a career in marketing, as intimately as what the future holds for the profession. Because marketing professionals are needed by both company and in every industry, the career potential and chances for finding ones quoin within th e career field are virtually unlimited.Basics of marketingA good definition of marketing is the process of the intermediary attend to between product development and gross sales. (Reddy ) The field of marketing entails taking a generic product or generic service (the product or services do not have to be generic they may be actually unique to the marketplace) and associating the generic product with a tick off name (Petty 2001). Under this generic concept are the activities of advertising, public relations, media planning, sales strategy and so on. Marketing professionals create, manage and/or enhance brands in order to create or bolster demand for the product. A successful marketing plan will help assure that consumers look beyond just the price or function of a product when fashioning a purchasing decision, in part, a healthy planned marketing effort will create a feel good affiliation about the product the consumer is about to purchase (Petty) A key part of a career in m arketing is to understand the needs, preferences, and constraints that define the range group of consumers or the market niche corresponding to the brand. This is done by market research. This is accomplished through market research, essentially using stick to techniques, statistics, psychology and social understanding to help gather information on what consumers want and/or need, and then designing products, or services, to hopefully join forces ... ...rs per week. (Locke) Those entering the field must be able to work well under pressure and thrive off meeting deadlines and goals that are set. In some positions, substantial travel is not uncommon. In spite of the rigors associated with a career in marketing the outlook for the profession is bright. Marketing is a vital necessity not only for business firms, but is similarly needed and utilized by governments, educational, religious, social service, and nonprofit organizations or institutions. perchance the most alluring aspec t of a career in marketing is the fact that it provides a great number and variety of job opportunities, and can offer opportunities to both number crunchers as well as primordial creative people as well. BibliographyBeckman Theodore N. Davidson William R. (1997) Marketing Ronald Press Inc.Hills Gerald (1994) Marketing and Entrepreneurship Quorum BooksLocke Christopher, (2001) Gonzo Marketing Winning through Worst Practices Perseus Publishing Petty Ross D. Editors Introduction The What and wherefore of Marketing American Business Journal, Vol. 36, 1999Reddy C. Allan (1999) Quality Marketing, Gaining Markets Shares Quorum Books, 1998