Corporate Social Responsibility ( Csr ) - 1550 Words

Corporate Social Responsibility (CSR) is a model for incorporating ethical trade into their business models in order to benefits society. Corporate social responsibility is a term which develops â€Å"corporate culture†. Corporation incorporated each area into their business models as well as culture. It could be argued that companies have an ethical and moral obligation to help different communities that they operate and provide some advantages to employees. However, other experts argue that the main aim of business is only make money. But nowadays many business leaders and governments are focusing more and more on the concept of â€Å"Corporate Social Responsibility†. Corporate social responsibility does not mean just taking part on top of†¦show more content†¦Chappel says that Corporate Social Responsibility is the continuing commitment by business to behave ethically and improving the quality of life of the workforce and their families as well as the local community and society (Moon 2005, P 415). Hence it can be said that companies and businesses should be involved in helping the society and community. Businesses should takes some positive small investment in urban area so people can get job and different basic needs such as clean water, shelter and food. As a result people can live our life in urban area with good facilities and services. Furthermore, businesses are also helping to save environment for the welfare of the society. Today myriad environmental organization and leadership companies define corporate environmental responsibility as the duty to protect environment. And they have been assuming a positive role in furthering the causes of environmental protection in many ways such as make good product, eliminate waste and emission. But these companies take the view that financial and environmental performance can work each other to follow company growth as well as social reputation. â€Å"We green the earth† slogan made by some MNCs in Malaysia because we want to do something protect to environmental for the future generation (Towers Perrin, 2009). â€Å"Green Peace mission† is another example of CSR