Kudler Customer Relationship Management

RUNNING HEAD: Kudler satisfactory Foods Kudler attractive Foods Dustin Coody University of Phoenix Company Profile Kudler beautiful Foods is a specialty victuals store located in the San Diego area founded in 1998 by Kathy Kudler. They own three locations, La Jolla, Del Mar, and Encinitas. Kudler finely Foods sells bakery and pastry products, fresh produce, fresh achievement and seafood, condiments, packaged foods, cheese, and specialty dairy products. One of the main goals of Kudler Fine Foods is to maintain lasting relationships with their lymph gland base. Understanding the nodes needs and expectations is vital to a successful business. This is why I propose implementing a node family concern (CRM) system. I strongly believe that applying a CRM schema to Kudler Foods would allow the go with to progress expand and obtain a higher mensuration of customers term retaining their underway customers. Benefits of a CRM A Customer Relationship Management system employs people, technology, tools, processes and activities to increase customer retention and a firms gainfulness (Tetteh, 2008). A CRM allows a federation to advance its revenues by providing redevelopments and products that tinge the requirements of customers with programs that effectively allocate the allow for resources to separately customer.

A CRM in like manner allows a company to repair customer serve, cross-sell products effectively, and allow the sales staff to acquire deals at a rapid pace. Rigby, Reicheld, and Schefter (2002) have discovered that by tracking conversation between firms and their customers, CRM groundwork help firms in more ways, including the pursual: analyzing customer revenue and address data to identify real and future high-value customers; tar give birthing direct trade efforts; capturing relevant product and service behavior data; creating newfound distribution channels; victimization new pricing models; treat transactions faster; providing break away information to the frontline; managing logistics and the supply...If you want to get a full essay, stop it on our website: Ordercustompaper.com

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