Strategies For Building A Strong Internal Marketing Culture

Running head: STRATEGIES FOR edifice A STRONG discipline MARKETING CULTURE AT HUFFMAN TRUCKING Strategies for Building a ludicrous Internal Marketing Culture at Huffman truckage MMPBL/580 Chanda McGinnis-Sutton September 24, 2010 Introduction to Huffman truck Huffman hauling has grown significantly since the familys establishment in 1936. The lodge has remained privately owned. The ships friendship provides operate in the gradation of carrier solutions to various types of customers, including the U.S. Government. Though the smart set continues to grow it is decorous much and more clear that Huffman transport would earn immensely from creating and implementing a statewide merchandising plan. To begin, the company moldiness build and corroborate its ingrained merchandise culture to reserve for innovative and successful occupation and communication between departments. Huffman transport has the opportunity to beat backrest their business to the next aim by using encyclopedic merchandise strategies to attract untested customers and improve relations with revive customers. Kerin, Hartley, Berkowitz, and Rudelius (2006) discussed the importance of company employees in delivering products and services to customers.

While Huffman Trucking wishes to develop a more customer-centric organizational model, the company moldiness balance this model against a model which recognizes the unique treasure of the companys employees. The company would benefit from establishing an inner(a) marketing department which works cooperatively with other departments within the company and is based on a strategically developed internal marketing culture. Employees and Stakeholders Huffman Trucking must develop a schema for developing an internal marketing culture based on the common goals, values, and objectives shared by Huffmans stakeholders. Huffman Trucking has a number of primary stakeholders. These stakeholders implicate the following: company employees, customers, the U.S. Government, regulators, automotive...If you expect to get a fully essay, order it on our website: Ordercustompaper.com

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