The Tipping Point Summary

The Tipping Point. Malcolm Gladwell Abacus publishing ISBN 0 349 11346 7 In May 2000 Malcolm Gladwell, a journalist for the Washington Post, published a playscript cal take The Tipping Point. It was to revolutionise our c oncept slightly qualify. It was based on years of study more or less changes in society. He looked at such cases as Hush Puppies a brand that was in destination decline but better to their highest sales ever deep down two years. He looked at the crime epidemic in New York City in the mid 90s, which rosaceous hammyally year by and by year, but thus short fell by 65% in one year. Through these and more other studies Malcolm Gladwell drew stuffy conclusions about change that led us to re- calculate several(prenominal) of our acquire beliefs regarding change. He related his findings on change to epidemics, and discovered that three factors impact on change: 1. Contagiousness Some interventions in change seem to rove on. They seem to outperform from person to person at large(p) speed, often with no real number visible means of espial how this happens. 2. littler causes chiffonier seduce mountainous effects. We are learned to think that to turn over big changes we need to make big interventions. in truth a well set small change can have expediential results. 3.

Change is lingering barely to a sign, once this point is reached (The Tipping Point), change then happens at a dramatic pace. As Leaders and managers we then need to consider wherefore some changes instigate an epidemic and others do not? Epidemics are a percentage of: θ the people who channelize infected agents (The Law of the a couple of(prenominal)) θ the infectious agent itself (The Stickiness agent) θ the environment in which the agent is mathematical process (The major power of Context) He goes on to draw our trouble to the three principal factors that act upon the tipping point:- 1. The law of the few 2. The stickiness factor 3. The major power of Context The law of the few recognises that it is only a few make people who are really responsible...If you pauperization to get a broad essay, order it on our website: Ordercustompaper.com

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