Integrated Marketing Campaign Principles and Practices Case Study: Ballet (Performing Arts company)

Background of Hong Kong concert dance Founded in 1979, Hong Kong ballet is the altogether professional ballet association in Hong Kong. Under the tasteful direction of Stephen Jefferies, the Company offers a broad-based repertoire, c oering uncorrupted and classical works as tumefy as original pieces with a Chinese theme. On average, HKB offers five to sixsome productions per season at various venues including Hong Kong Cultural Centre, Kwai Tsing plain and Shatin Town Hall. each production consists of about five performances over a finale of one week. With the exception of The Nutcracker, a touristy festive classical piece, this production consists of about fifteen performances over a result of two weeks. Funding for the Company comes mainly from the Hong Kong humanistic work Development Council, established by the Hong Kong Government in 1995 to plan, sanction and support the broad development of the arts and arts education. Therefore, Hong Kong concert dance h as to fulfil social responsibilities. A current example is the Relaunch Hong Kong date that is taking place in Toronto. Organized by the Hong Kong cut through and Trade Office, the Hong Kong ballet will perform an original Chinese themed production, apologue of the Great Archer, in Toronto, Canada, in May 2004. curb to Mr.

Bassnio So, Director of the Hong Kong Economic and Trade Office (Canada), he said, fiction of the Great Archer is about a hero who saved the world by shooting down nine of the tenner scorching suns. It symbolises how Hong Kong has recovered and re-launched itself by overcoming one di fficulty later(prenominal) another since t! he SARS outbreak last year. The Hong Kong Ballet is valuate to play a dynamic role in the Hong Kong community. However, unalike the other major ballet companies in cosmopolitan cities, the Hong Kong Ballet lacks a proper home base. Other funding and tax include... If you indigence to get a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper